Selling Course Templates as Add-ons: 5 Steps to Boost Your Sales

Selling course templates as add-ons can really boost your income and make your offerings more appealing. If you’ve ever struggled to find ways to give your students more value, this idea might be just what you need. Keep reading, and I’ll show you how to set up a successful way to sell templates that students love and keep coming back for more.

Stick with me, and you’ll learn how to pick the right platform, get your marketing effort right, and even offer custom options to keep your audience happy. Plus, I’ll give you tips on how to price your templates so you can make sales without undervaluing your work.

In just a few minutes, you’ll see how selling templates can become a simple, profit-making part of your course business. Ready? Let’s go!

Sell Course Templates as Add-ons to Enhance Your Offerings

If you already have a course, adding templates can make your offer more appealing without much extra work.
Think of templates as the icing on the cake — they boost value and give your students ready-to-use resources.
Offering bundle templates, like a set of five templates for $49, can make your product look more valuable than selling individual templates for $15 each.
People love feeling like they’re getting a deal, and bundles help you increase your revenue per sale at the same time.
You can also include templates as part of your main course package or as bonus add-ons, making upselling easier and more natural.
In B2B settings, companies often buy training templates to use for their teams, so don’t forget to market your templates directly to businesses too.
Another trick? Offer some templates for free to build trust — once they see how helpful they are, upselling becomes a breeze.
Finally, consider creating customizable templates that your customers can tweak for their specific needs, adding a personal touch.

Choose the Right Platform for Selling Course Templates

Selecting a good platform is key to getting your templates in front of the right crowd.
Platforms like Teachable and Thinkific are popular choices because they’re user-friendly and handle payments smoothly.
Look for platforms that allow you to sell digital products seamlessly, not just courses — especially if you want to make templates a standalone item.
Consider if the platform supports installment payments or bundle discounts, since those features can help boost sales.
If you want more control, selling directly from your website with tools like WooCommerce or Shopify might be a good choice.
Think about your audience — if they’re on social media, platforms like Gumroad or Sellfy make it easy to share links and drive traffic.
Also, check whether the platform supports analytics — knowing what sells and who’s buying helps you tweak your offers.
Keep in mind, a good platform should make setting up your storefront easy, so you can focus on making great templates and marketing them.

Set Up Marketing and Promotion Strategies

You can have the best templates in the world, but if no one knows about them, they won’t sell.
Start by creating a buzz on social media channels like Instagram, Facebook, and LinkedIn — short demos and testimonials work wonders.
Use targeted paid ads on platforms like Google and Facebook to reach people searching for course resources or online teachers.
Don’t forget to tap into communities and forums where online course creators hang out — sharing your templates here can lead to warm leads.
Affiliate partnerships also are a smart move — partner with influencers or other course creators to promote your templates and earn commissions.
Email marketing is another strong tool — send out a newsletter line with a sneak peek or limited-time discount to entice your list.
Create case studies or demo videos showing how your templates make course creation easier — honest demos build trust and drive sales.
Lastly, test different offers and pricing, then analyze what resonates most — if buyers see value in a bundled deal or installment plan, lean into those options.

Implement Tiered Pricing and Discount Tactics

Using tiered pricing works wonders—offer your templates at different price points to cater to varying budgets.

For example, start with a basic template at $37 and bundle more advanced ones into packages for $97 or $149, giving customers options.

Stacking discounts like early-bird specials or bulk-buy offers can motivate quick decisions—think of it as buying in bulk to save more.

Also, consider setting up limited-time deals to create urgency—people tend to act faster when deals won’t last forever.

Test these price points regularly, and tweak your offers based on what customers are willing to pay or what’s driving more conversions.

Remember, showing comparison prices can make your lower-priced options seem like a good deal, nudging buyers toward that choice.

Leverage Data and Customer Feedback for Pricing and Packaging

Analyzing sales data helps you understand which templates sell best and at what price points.

If a basic template priced at $37 gets plenty of clicks but few sales, maybe it’s time to add value with a higher-tier package.

Encouraging customer reviews or surveys can give insights into what they find valuable—are they looking for more customization options or quick start templates?

Use this info to create tailored packages or adjust your prices—this approach keeps things flexible and customer-centric.

For instance, if B2B clients are interested in team-training kits, offer special pricing or bundles designed for organizations.

Stay updated with industry trends and competitors’ pricing to keep your offers attractive but profitable.

Utilize Upselling and Cross-selling Techniques during Checkout

Once a customer is ready to buy, suggest relevant add-ons—like premium templates, customization services, or complementary resources.

For example, offer a discount on a set of five templates if they buy one at full price, making the bundle seem like an irresistible deal.

Use checkout pages effectively by highlighting how the extra templates can save time or improve their course quality.

Incorporate limited-time upsell offers to create urgency—don’t let the opportunity slip away.

Also, suggest related templates that fit their niche or course topic based on their browsing habits.

Remember, the goal is to add value without making the customer feel pressured—think of it as offering a helpful nudge, not a hard sell.

Build an Affiliate Program to Boost Reach and Sales

Having an affiliate setup means others promote your templates for a commission—this taps into their audience and can scale your sales.

Choose affiliates that align with your niche—such as course creators, bloggers, or education influencers—and equip them with marketing tools.

Offer attractive commissions (like 20-30%) that motivate partners to push your products more often.

Create promotional materials that make sharing your templates easy—sample social posts, demo videos, or testimonials.

Track affiliate sales regularly and adjust your program as needed—reward top performers to keep motivation high.

Partnering with influencers on platforms like [YouTube](https://createaicourse.com/best-ai-course-creator/) can also bring more eyeballs and credibility to your templates.

Test and Optimize Your Pricing and Offers Continuously

Pricing isn’t a set-it-and-forget-it deal; always look for ways to improve your offers based on real-world feedback.

Run small experiments—try different price points, bundle sizes, or discount durations—and see what works best.

Use website analytics to spot where drop-offs happen or which products get the most clicks.

If a bundle priced at $149 isn’t converting well, consider splitting it into smaller packages or adding bonus content.

Ask your customers directly—surveys or quick feedback forms can reveal what they value most.

Adjust your strategies based on this info, and stay flexible—what sells today might need tweaking tomorrow.

The key is to stay data-driven and keep testing different angles—monetization is often about fine-tuning, not a one-time fix.

FAQs