How to Get Featured in Industry Round-Ups in 13 Simple Steps

By StefanNovember 1, 2025
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Getting featured in industry round-ups can feel like trying to catch a shooting star—rare and tricky. Many people wonder if there’s a way to stand out and get noticed among the crowd. If you keep reading, I’ll share some simple steps to help you get your content featured and shine in those industry highlights. Trust me, it’s easier than you think—once you know how!

In this guide, you’ll find practical tips to understand what round-ups are, find the right opportunities, and craft pitches that get noticed. Stick with me, and you’ll learn how to make your work more visible without sweating it out. Ready to get your name in the spotlight?

Key Takeaways

  • Identify relevant round-ups in your niche and follow their guidelines carefully. Keep track of your outreach efforts and responses to stay organized. Make your pitch personalized, highlighting what makes you valuable with data or stories. Engage with curators beforehand to build rapport, and send pitches early in their cycle.
  • Understand that round-ups are curated lists sharing trends, tools, or insights—like a quick industry digest. Tailor your content style to match their tone, whether casual or data-driven, to increase your chances of inclusion. Offering useful, well-structured insights makes your contribution more competitive.
  • Getting featured increases your visibility, credibility, and traffic. It helps build trust, improves your SEO, and attracts opportunities like collaborations or new clients. Being mentioned among trusted sources positions you as an industry expert and amplifies your brand’s reputation.
  • Discover opportunities through industry blogs, newsletters, social media, and tools like BuzzSumo. Focus on sites that regularly publish round-ups relevant to your field. Monitor deadlines and themes to pitch ideas that fit what curators are seeking, prioritizing quality over quantity.
  • Create clear, compelling content that matches what the curator wants—backed by data or stories, easy to include, and aligned with current trends. Use visuals, keep it concise, and proofread carefully to make your contribution stand out and get accepted.
  • Build genuine relationships with curators by engaging with their content, attending industry events, and offering help. Regular, respectful interaction can lead to repeat features and opportunities, making your chances of getting included easier over time.
  • Write short, personalized pitches that clearly state who you are, what you can offer, and why it fits their round-up. Include links to your work, keep it polite and to the point, and follow all submission rules to maximize the chance of getting featured.
  • Once featured, share the coverage on your channels, tag involved parties, and embed it on your website. Repurpose quotes or insights in emails or case studies and stay active to strengthen your presence, increasing future chances of being included again.
  • Stay visible by sending thank-yous, sharing your new projects, and engaging with curators online. Attend relevant events to strengthen your network, keep your profiles updated, and send occasional newsletters—they all help keep you top of mind for future round-ups.
  • Speed up getting noticed by offering quick, high-quality contributions on trending topics. Respond promptly to calls, provide data-backed insights, and be available for interviews. Stay prepared with relevant content that showcases your expertise and boosts your chances.
  • Avoid generic pitches, ignoring guidelines, or overselling yourself. Proofread your submissions, tailor them to the right audience, be honest about your achievements, and persist through rejections. Learning from mistakes improves your future outreach efforts.
  • Before reaching out, check your relevance, follow guidelines, personalize your message, include links, proofread, and prepare multiple ideas. This simple checklist ensures you present a professional, targeted pitch that’s more likely to succeed.
  • Getting featured in round-ups relies on steady effort, building relationships, and sharing valuable content. Focus on authenticity, refine your pitches, stay current with trends, and see every opportunity as a chance to grow your reputation and visibility.

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1. How to Get Featured in Industry Round-Ups

Getting your name or brand featured in industry round-ups can seem like a mystery, but there are clear steps to boost your chances.
First, identify which round-ups are relevant to your niche.
Look for those that regularly include contributions from experts or interesting startups.
Follow their submission guidelines carefully—missing a step can mean your pitch gets ignored fast.
Create a quick spreadsheet to track where you’ve reached out and the responses you get.
Next, develop a compelling reason why they should include you—think about what makes your input valuable.
Providing data, relatable stories, or unique perspectives can set you apart.
Remember, personalization can help; mention why you love their round-up or how your story fits perfectly.
Engage with curators by commenting on their posts or sharing their content, so they recognize you.
Timing matters too—send your pitch early in the round-up cycle to stay top of mind.
Finally, don’t be discouraged if you don’t get picked right away—keep refining your approach and stay consistent.

2. Understand What a Round-Up Is

A round-up is basically a curated list of the latest trends, tools, or insights in your industry, often shared by bloggers or media outlets.
Think of it like a playlist, but for ideas and companies instead of songs.
These posts collect contributions from multiple sources, giving readers a quick way to catch up on what’s hot.
They’re popular because everyone loves a quick digest—not digging through dozens of articles.
For businesses and creators, being included in a round-up boosts visibility and credibility without writing a full standalone article.
It’s also an easy way for curators to provide value—highlighting the best of what’s happening in their niche.
Understanding what makes a good round-up helps you craft content that stands out and is more likely to be included.
For example, tech bloggers often share “Top 10 AI tools” or “Best marketing strategies in 2025″—those are prime opportunities for your expert insights.
Getting a feel for the style and tone of the round-ups you aim for is key—are they casual? Data-heavy? Storytelling focused? Adapt your pitch accordingly.

3. Discover Why Being Featured Is Beneficial

Getting featured in industry round-ups can do wonders for your brand—think of it as a quick shortcut to credibility.
When you’re mentioned among well-known names or trusted sources, people see you as legit—and that builds trust fast.
Data shows that 64% of PR campaigns in 2025 include creators or influencers because curated placements help boost engagement.
Plus, being in these round-ups can drive traffic to your website, social profiles, or product pages.
It’s like free advertising with a stamp of approval from the industry’s experts.
And let’s not forget SEO—every mention strengthens your position in search results.
More visibility means more opportunities—partnerships, collaborations, and new customers often come from being in the right spot.
In a world where 73% of customers want brands to treat them like individuals, appearing in trusted round-ups helps you stand out in a crowded space.
Finally, since over 50% of marketing budgets now focus on content, getting featured helps you make the most of that investment and stay top-of-mind.

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4. Spotting Industry Round-Up Opportunities

Finding the right round-ups to pitch to is a key step.
Start by browsing industry blogs, newsletters, and media sites that your audience follows.
Look for recurring features or weekly and monthly curation posts—these are prime spots for your contribution.
Use tools like BuzzSumo or Google Alerts to monitor trending topics or authors that regularly publish roundup content.
Follow influential curators on social media—they often announce upcoming round-up calls or submission opportunities.
Check out industry-specific directories or communities—places like Reddit, LinkedIn groups, or niche forums often share round-up invites.
Don’t forget to look for websites that showcase guest experts; many are open to contributions if they fit their theme.
Create a list of these opportunities and set reminders about when they typically publish or accept submissions.
Subscribing to newsletters from key industry sites can also alert you to upcoming callouts or deadlines.
Remember, quality beats quantity—focus on round-ups that align well with your niche and expertise.

5. Crafting Content That Gets Picked

Your content has to catch the curator’s eye and prove its worth.
Start by understanding what the round-up editor wants—whether it’s stats, expert advice, or unique insights.
Keep your contribution clear and straightforward—avoid jargon unless it’s industry standard.
Back up your points with real data or examples; it makes your pitch more credible.
Adding a personal angle—like a quick story or experience—can make your input memorable.
Break down complex ideas into simple, digestible pieces—curators appreciate content that’s easy to include.
Use visuals when appropriate—charts, infographics, or relevant images can make your submission stand out.
Make sure your content aligns with the current trends or themes the curator is focusing on.
Proofread for typos and clarity—nothing screams unprofessional like sloppy writing.
Finally, be concise—curators often work with tight word limits, so get to the point without fluff.

6. Building Relationships with Curators

Getting featured repeatedly is easier when you build a genuine connection.
Start by engaging with curators’ content—leave thoughtful comments, share their posts, or mention their work.
Follow them on social media and participate in discussions—they notice consistent engagement.
Send them a quick, friendly email or a LinkedIn message expressing appreciation for their insights.
Share your relevant work or successes occasionally—show them you’re active and credible.
Offer to collaborate or contribute exclusive insights—curators value fresh, unique contributions.
Attend industry events or webinars where they might be speaking or participating—face-to-face (or screen-to-screen) connections matter.
Respect their deadlines and preferences—don’t spam or overreach.
Remember, relationships are long-game—building trust takes time and consistent effort.
If you get featured, thank them publicly—it encourages future opportunities.

7. Writing a Persuasive Pitch

Your pitch is your ticket into the round-up, so make it count.
Start with a personalized greeting—curators can tell if you’ve taken the time.
Briefly introduce yourself and explain why you’re reaching out—show that you understand their round-up’s focus.
Highlight what you can contribute—add one or two compelling points or data points.
Keep your pitch short, ideally under 150 words—curators are busy.
Suggest specific ideas or themes you can cover, demonstrating you’re proactive.
Include links to your relevant work or profiles to add credibility.
End with a polite call to action—ask if they’re interested in your contribution.
Follow their submission guidelines carefully—missing one can mean automatic rejection.
Personalized, concise, and relevant pitches have a much higher chance of success.

8. Repurposing and Sharing Featured Content

Once you’re in a round-up, don’t just sit back—use that placement to boost your work.
Share the feature on your own social media channels to extend its reach.
Tag the curator, host, or publication—this increases your chances of being noticed again.
Embed the round-up on your website or blog and add a brief commentary—turn it into a piece of content marketing.
Use snippets or quotes from the feature in your pitches or newsletters to build credibility.
If the round-up is in a format that allows comments, add your insights or thank the curator publicly.
Leverage the content for a case study or testimonial—show how being featured helped your brand.
Cross-promote with other industry partners or clients who might benefit from the exposure.
Don’t forget to keep track of these placements in your marketing reports—they can boost your pitch success in future rounds.
And yes, always give credit—no one likes a content thief!

9. Staying Top of Mind with Curators

Consistency is key—stay on the radar of the people who curate round-ups.
Send thank-you notes or quick check-ins after you get featured, keeping the conversation friendly.
Share upcoming projects or new content that might interest them—help them see you as a resource.
Reply promptly if they reach out for additional input or clarification.
Offer to assist with future round-ups or content ideas—you become a go-to expert.
Engage with their content periodically without always asking for favors; mutual interest builds trust.
Attend industry webinars or virtual meetups they participate in—they’re more likely to remember you.
Keep your profiles updated so they see your latest work when browsing.
Create a newsletter signaling your recent achievements, including your latest features.
Together, these small efforts keep your name top of mind and increase chances of ongoing inclusion.

10. Fast-Tracking Your Features with Expert Tips

If you want to speed up getting into industry round-ups, try these tactics.
Offer to co-create content—curators appreciate experts who contribute with little fuss.
Respond quickly to calls for submissions—timing can make all the difference.
Use data or case studies that stand out—curators love fresh insights backed by solid evidence.
Focus on trending topics or pain points your niche faces today.
Provide high-quality, well-researched content—skip generic info, be specific.
Be available for quick interviews or Q&A sessions—these can lead to instant exposure.
Leverage existing media coverage or awards to establish authority—curators notice credibility.
Offer to introduce the curator to your network; relationships can open new doors.
Remember, being proactive and prepared keeps you ahead in the game.
Sometimes, a simple follow-up email can turn a maybe into a yes, so don’t hesitate to ping them politely.

11. Common Mistakes to Avoid

Getting featured isn’t just about doing everything right—it’s also about avoiding pitfalls.
Never send a generic, copy-pasted pitch—curators spot those from a mile away.
Ignore their submission rules; not following guidelines is a quick way to get ignored.
Overhype your accomplishments; honesty resonates more than empty buzzwords.
Forget to do your homework—pitching to the wrong round-up wastes everyone’s time.
Being overly salesy or pushy can backfire—focus on adding value.
Neglecting to proofread means typos and errors, which hurt your credibility fast.
Ignoring the audience and tone of the round-up makes your contribution stick out negatively.
Failing to follow up after the feature can make you seem ungrateful or disinterested.
Lastly, don’t give up after one rejection—persistence pays off, but keep learning from feedback.

12. Quick Checklist Before You Reach Out

Before you email a curator, run through this quick list:
Is your content relevant and tailored to their round-up theme?
Have you checked their submission guidelines and deadlines?
Is your pitch concise, friendly, and personalized?
Did you include links to your best work or relevant credentials?
Have you proofread for typos and clarity?
Are you engaging with their content or presence beforehand?
Do you have multiple angles or ideas ready to pitch?
Is your contact info accurate and easy to find?
Finally, are you prepared to follow up respectfully if needed?
A quick checklist like this can save you embarrassment and improve your chances dramatically.

13. Final Thoughts on Getting Featured

Getting featured in industry round-ups is a mix of persistence, preparation, and genuine value.
When your content is useful and your approach is personal, editors will notice.
Remember to focus on building relationships—these open doors over time.
Keep refining your pitches, stay current with trends, and don’t be discouraged by setbacks.
The more you contribute authentically, the more your brand gains trust and recognition.
And as the stats show, companies investing in curated placements see a noticeable bump in credibility and engagement.
So, keep reaching out, stay consistent, and treat every opportunity as a chance to learn and grow.
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FAQs


Start by creating high-quality content, identify relevant round-ups, and reach out with a personalized pitch highlighting why your contribution matters. Building relationships and providing value increase your chances of being included.


A round-up is a curated collection of insights, tips, or resources from multiple contributors, often shared via blog posts, newsletters, or media features to showcase expertise on a specific topic.


Getting featured increases your visibility, establishes credibility, and connects you with potential clients or partners. It also demonstrates your expertise and can boost your professional reputation.


Monitor industry blogs, newsletters, and social media for upcoming round-ups. Join relevant online communities and subscribe to updates from curators to stay informed about new opportunities.

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